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The most common form of SMS is ‘texting’. This usually takes place with a cellular phone in which individuals use the letters behind the number pad on their phone to spell out words and phrases and then send them out. Because many companies charge by the word, individuals have come up with a sort of ‘texting slang’ to cut down on the amount of words required to convey a particular message. For example, ‘gr8’ and ‘BTW’ mean ‘great’ and ‘by the way’. In addition, other words have just been shortened, such as ‘lata’ to mean ‘later’. Most users simply pick up the lingo through frequent use, and although some slang is widely understood and used, other shortcuts are developed within circles of friends and family. Short Message Service (SMS) has radically changed the face of the communications industry. While the practice has become quite common throughout the world, it has only recently become popular here in the United States, a growth partly predicated upon, surprisingly enough, its featured role in the show American Idol. The fact that ‘texting’ is quickly gaining both in popularity and recognition in the United States is not surprising however, due to its ability to offer users a cheap, quick, and often fun way to communicate with friends and family.